Sharing Videos to Social Media

Creating great videos is just the first step—sharing them effectively on social media platforms helps you reach your audience and achieve your goals. This guide will show you how to optimize and share your Vidsue videos across popular social media channels.

Understanding Platform Requirements

Each social media platform has unique specifications for optimal video performance:

Vidsue helps you optimize for these requirements with platform-specific export presets.

Direct Social Media Sharing

Platform-Specific Optimization

Instagram Optimization

Get the most from Instagram sharing:

1. For Instagram Feed:

   • Use square (1:1) format for best feed presence
   • Keep videos under 60 seconds
   • Front-load key content in first 3 seconds
   • Add eye-catching thumbnail

2. For Instagram Reels:

   • Use vertical (9:16) format
   • Follow trends and use popular music
   • Include on-screen text for context
   • Use trending hashtags (research current ones)

TikTok Optimization

Create TikTok-friendly videos:

1. Always use vertical (9:16) format
2. Hook viewers in first 2 seconds
3. Keep content authentic and trend-aware
4. Match content to popular sounds
5. Use Vidsue's TikTok templates for ideal structure

YouTube Optimization

Optimize for YouTube success:

1. Use landscape (16:9) format for most content
2. Create custom thumbnails with Vidsue's thumbnail editor
3. Write SEO-friendly titles and descriptions
4. Add cards and end screens for engagement
5. Organize videos into playlists when sharing multiple videos

Facebook Optimization

Get better Facebook engagement:

1. Square (1:1) videos take up more feed space
2. Always include captions (80% of Facebook videos are watched without sound)
3. Keep videos under 2 minutes for best engagement
4. Add a compelling first frame for preview image
5. Consider audience targeting options

LinkedIn Optimization

Share professionally on LinkedIn:

1. Use landscape (16:9) format
2. Keep content professional and value-focused
3. Include data points and business insights
4. Add a professional description with relevant hashtags
5. Tag relevant companies or colleagues

Advanced Sharing Features

Cross-Platform Campaigns

Share to multiple platforms efficiently:

1. In the share menu, select Multi-Platform Share
2. Choose all the platforms you want to share to
3. Customize each platform's post individually
4. Schedule them all at once or stagger timing
5. Track campaign performance across platforms

A/B Testing Different Versions

Test which video performs best:

1. Create variations of your video (different titles, thumbnails, etc.)
2. Use the A/B Test feature in the share menu
3. Set up your test parameters and audience split
4. Launch your test
5. Review results to see which version performed better

Audience Targeting

Reach specific viewers:

1. When sharing to platforms that support targeting (like Facebook)
2. Click Audience Settings in the share panel
3. Define target audience characteristics:
   • Demographics
   • Interests
   • Behaviors
4. Set geographic targeting if relevant
5. Save your audience for future use

Social Media Sharing Best Practices

Timing Your Posts

Post when your audience is most active:

1. Check Analytics for recommended posting times
2. Consider time zones for global audiences
3. Different platforms have different peak times:
   • Instagram: Weekdays between 11am-2pm
   • LinkedIn: Business hours, especially Tuesday-Thursday
   • TikTok: Evenings and weekends
   • Facebook: Midday and early afternoon
4. Use Vidsue's scheduling to hit these optimal times

Crafting Effective Captions

Write captions that boost engagement:

1. Keep it concise and clear
2. Add a call-to-action
3. Use relevant hashtags (research trending ones)
4. Ask questions to encourage comments
5. Include emojis for visual appeal

Repurposing Across Platforms

Adapt one video for multiple platforms:

1. Create your primary video in Vidsue
2. Use the Repurpose feature
3. Select target platforms
4. The system will generate optimized versions for each
5. Preview and adjust each version
6. Share to all platforms with appropriate customizations

Troubleshooting Sharing Issues

Video Upload Failures

If your video fails to upload:

1. Check your internet connection
2. Verify the file size meets platform requirements
3. Ensure your account connections are still valid
4. Try re-exporting in a different format
5. Upload manually if direct sharing continues to fail

Content Rejection

If a platform rejects your content:

1. Check for policy violations (music rights, content policies)
2. Review platform-specific guidelines
3. Make necessary adjustments to your content
4. Try sharing again with modifications
5. Consider using Vidsue's rights-cleared music and assets

Account Connection Problems

If your social accounts disconnect:

1. Go to Settings > Integrations
2. Click Reconnect next to the problematic account
3. Follow authentication steps again
4. Update permissions if needed
5. Test with a small share to verify connection

Next Steps

After sharing your videos to social media, you might want to:

• Analyze performance using Vidsue's tracking tools
• Create variations optimized for different platforms
• Schedule regular content using calendar features
• Start planning your next video based on performance data

Effective social media sharing can dramatically increase the reach and impact of your videos. Take time to optimize for each platform, and track what works best for your specific audience.